Scope My Project
The Stockyards thrives on efficiency. By partnering with Mynkis, they've revolutionized their marketing strategy through automation, setting new standards in their industry. Let's dive into how custom software development and enterprise web solutions made this possible.
The Stockyards, a bustling hub of food, events, and retail in Fort Worth, Texas, was looking to enhance their marketing efforts. Their diverse audience—ranging from locals to tourists—required targeted and timely communications. Traditional methods were slow and lacked the sophistication needed to capture the attention of their varied audience segments.
Mynkis stepped in to develop a bespoke marketing automation platform tailored specifically for The Stockyards. Our 100% US-based team worked closely with their marketing department to understand their unique needs. The result? A streamlined system that integrates with their existing tools, allowing them to send personalized emails, dynamic content updates, and timely event notifications automatically.
Our enterprise web solutions were crucial in building a responsive website for The Stockyards that could easily integrate marketing campaigns. This seamless integration means The Stockyards can launch campaigns in hours, not days, thanks to Mynkis’ rapid development and deployment expertise. Visitors now receive real-time updates and promotions, increasing engagement and loyalty.
The impact of these solutions on The Stockyards has been significant. They've seen a 50% increase in event attendance and a notable uptick in newsletter subscriptions due to personalized content. The automation has saved their marketing team countless hours, which they can now dedicate to more creative and strategic endeavors.
The collaboration with Mynkis is ongoing, as we continue to refine and enhance The Stockyards' marketing automation system. The future is bright, with plans to incorporate AI for even more sophisticated audience targeting and campaign optimization. This long-term relationship exemplifies how Mynkis’ premium, tailored solutions can continually evolve with our clients' growth.
Watch how The Stockyards successfully implemented their marketing automation:
Interested in learning more about how similar strategies can benefit your business? Check out this guide on the power of marketing automation.
